The WorldMark Group with over forty-five years experience in the automotive sector rank #1 as aftermarket service provider in Australia. MotorOne, our core business, markets products and services B2B to over 1200 motor vehicle dealerships. WorldMark’s strong retail presence is led by a number of retail businesses including the Tint a Car group with over 100 stores, state-of-the-art automotive training, customer touch-point programs, car enhancement products and a multitude of products and services that cover the full spectrum of automotive aftermarket.
For B2B corporate partners, primarily vehicle manufacturers, fleet companies, large dealership groups and individual dealerships, our outstanding service offering is designed around business building profit strategies.
For our B2C division in the retail car park, it’s about impactful marketing to provide the curiosity that evokes sales. For both, it’s the 13million cars on the road in Australia alone that drives the day-to-day focus around continued growth in the automotive category.
In terms of operational efficiency, it’s about constantly striving for excellence in everything WorldMark does to delight the customer. Whether it’s the close co-ordination of central management, their business divisions, or the integration of operations across the value chain.
It’s WorldMark’s know-how and expertise in increasing efficiency to both monetise and maximise business opportunities. WorldMark doesn’t underestimate the value of local knowledge, ensuring that each business unit is resourced and agile to respond to local needs. The relentless pursuit of strategic initiatives demonstrates the company doesn’t rest on its laurels, besides which, their high-achieving people wouldn’t allow it.
Whilst appointing quality candidates is a full-time focus, and ensuring they’re equipped with the skill, tools and development opportunities, maintenance is just as important. It’s part of a commitment we make to our dealership customers in our provision of performance management programs that are second to none.
WorldMark are passionate about improving, evolving and upholding brand integrity so that the full force of the brand can be associated with positive results. All of the group’s businesses are strongly represented with marketing foundations that focus directly on how that brand can be perceived most favourably by customers.
Responsible Brand Management can result in higher sales of not only one product, but on all products associated with that brand. WorldMark’s internal marketing agency helps deliver on this promise, investing specialists across all marketing disciplines including legacy, digital and social media.
The cost of winning new customers today is greater than ever. Retaining customers is always paramount and an even greater investment. Therefore it’s vital we stay abreast of trending consumer likes/dislikes and, where we can, forge ahead of industry trends to develop solutions for each individual client and their customers.
Our mission in 2016 focuses on continuing to make significant in-roads in digital marketing and, developing programs to help ‘our’ customers retain more business by making better use of data and disruptive communication methods.
As our business grows and our environment becomes a major factor for our future, WorldMark conscientiously look to align development of products and services that create a positive impact in this space. For example.